Are you still looking for answers on how to create a perfect video to sell your Home? If yes, then don’t worry! We are here for you.
But before we tell you how to create a perfect product video, make sure you have a good real estate video editor with you because mere strategy won’t help you rule the digital world. However, a master strategy executed through a professional real estate video editor will have its magic.
Without further ado, let’s know how to create a perfect video with this step-by-step guide –
Goal setting is core.
Before making any video, you must know what you expect from your video. From the beginning, the clarity of the video’s goals would help you brainstorm ideas and choose the right options for your video.
The goals could vary according to the needs. Some of the common goals you could choose in your videos are:
- Expand Sales: Convince people to buy your home.
- Enhance Awareness: Telling people about your home and why they can buy it?
- Enhancing Engagement: Engaging videos to increase viewer time, eg. Home Tours
- Explain specific features: Explain any product that is unique about your home and educate the existing customers about its usage.
- Enhance community awareness or campaigns: You can use your home and associate with any campaign and even create a campaign of your own.
After having your goals, you could work on secondary options like the script, tone, etc.
Identification of Target Audience
Once you realize what kind of video you wish to make, you need to identify who your video is targeted at and what message you want to convey through your product video.
A video needs to be prepared with some serious research about your target audience. In this research, aspects like the language that must be used, the tone that must be used, factors to increase video’s effectiveness must be answered comprehensively. The few ways in which you can identify your targeted audience are:
Sales team: A sales team that knows exactly whom you should focus upon and what kind of customers will buy your house. Creating a sales team might prove to be more beneficial than expected as they interact with customers a lot and know their preferences.
Consumers: Identifying who could be your potential buyers with different demographics and other details.
Competitors: Who is your competitor? As a seller, you need to know the answer to this question. You can be creative based on the ideas and research of your competitors. Their target audience and method of targeting could provide you with a base for your strategy.
House Discussions: All the discussions related to your house on social media must be followed and understood in depth to know what your customer desires.
The video must be a wholesome video that highlights your home’s Unique Selling Point (USP) and emphasizes something, making it a memorable video for your consumers.
A script and storyboard for your video
After knowing your target audience, you could easily create a script that would appeal to the majority of the people in your targeted audience. The script would serve as the base for your entire home video, so you must write a strong script with some conflict along with a resolution.
This could come in handy with your home video as you could explain the common challenges your audience faces and then introduce your home as a resolution. The tone of your script reflects the nature of your product and targeted audience. However, the tone that must be used should be simple, conversational, and straightforward.
To connect, you need to think like your audience and even speak like them. A good home video edited by a good real estate video editor, the smooth transition of how the product solved the audience’s problem can have a long-lasting impact.
Once you have worked upon your script, it is time that you create a storyboard that shows what exactly would be covered in every frame of your home video. The storyboard you create must be detailed enough that it helps you during your shoot and post-production processes.
Shooting the video
After the entire script, the storyboard is managed, the production phase kicks in. The production phase involves essential decisions like whom to choose or whether the video would be animated. In this phase, the entire video is shot, and voiceovers are done as well. Therefore, in this phase, only the execution of the storyboard and your script is a requirement.
Filming the video is one of the most straightforward tasks in creating a product video. But now, even shooting a single video should be shot with a creative approach. The filming of the video varies from product to product. For example, you can’t film the product video of mobile the way you shot the product video of the car. So, you have to be very aware even during this straightforward task.
Once you have created a video, it is crucial to edit that video to eliminate the unnecessary parts out of that video. Through these post-production edits, you could even add special effects to your videos and make them more emphasized to your audience.
You need to have a professional real estate video editor for this post-production amends that provides you with loads of features to do everything you desire for.
Marketing of the video
Once you have created a video, it is of no use if it does not reach many people. Therefore, you need to opt for an ideal platform to spread the word for your brand. A few of the common platforms for sharing your video are Twitter, Instagram, Facebook, emails, website homepages, landing pages, etc.,
According to a study by Google, over 55% of online shoppers use video for their decision relating to purchasing/buying. Therefore, there is no way you should mess with the home video. Now that you know how to let the work begin.