If you have a landscape design studio but don’t have a website, you’ve lost a huge audience segment. Now no one will go to the office of the company without first knowing everything about it. Even if you are used to selling in person, this face-to-face meeting will never take place if the client has not seen your website, or portfolio, does not understand the specifics of work, and pricing, and generally did not see what you are capable of.
Therefore, the site of a landscape company performs several tasks at once:
1. Helps sell your services, and attract leads;
2. It gives you the opportunity to present your work, meet the customer’s expectations, inspire him, warm him up for purchase;
3. Gives you a competitive edge;
4. Provides information about the company, how it can be useful, and how to contact it.
We tell you what to consider and what should not be allowed on the site of a landscape studio.
Design tricks that increase conversion
A cheap site will not sell expensive services. We share trends, tricks, and life hack on how to create a premium website design that conveys the exclusivity of landscape design services.
Clean Homepage
A web design trend that will help emphasize the premium product and increase the conversion of a landscape design website is the clean homepage.
Remove everything superfluous, let the visual sell for you. A clean first screen, consisting of a full-screen impressive photo, a capacious offer, and an air cap, seems to tell the user: “Relax, we are talking about beauty, aesthetics, and harmony with nature.”
If you still need to be able to contact on the first screen, add an airy transparent button or phone number to the header, but in no case do not clutter up the cover with forms.
Photos and videos taken from a quadcopter
Another cool web design trend that will add premium class to a landscape design studio site are panoramic bird’s-eye shots. They help to see not only individual zones but the entire object as a whole. This presentation makes an impression. Want to impress your potential clients with your work? Remove them from the quadcopter.
Large photos and small typography
Since visuals sell in this niche, you need to focus on large photos: half, and sometimes full-screen combined with small typography. At the same time, small typography should remain readable.
Color correction of photos in one style
To avoid an unpleasant effect, the photographer, when processing images, carries out a color correction: it brings images to the same denominator in shades, image temperature, and exposure.
An easier way is to use the same filter for all images. This, of course, is not a full-fledged replacement for professional color correction, but the effect is similar.
Website color scheme
What color to use as an accent color for a landscape design studio website? The obvious answer is green. In part, this is correct. To some extent, this is a niche industry standard. But there are 2 things to consider:
This is optional, other colors can be used (white, black, and shades of gray).
Green is not the same.
Split screen navigation
The classic option for navigating through landscape studio services is tiling. Split screens allow you to organize your site navigation more creatively and efficiently. This design looks more modern and interactive, and also makes it possible to demonstrate the service not with a tiny photo that fits in a tile, but with a full-screen image. For a niche that focuses on the visual, this is a good solution.
Thin lines
A chic web design trend that works great inexpensive premium niches, including landscaping. Thin lines in web design create a sense of order, give the site an elegant rigor, and make the visual modern.
In the niche of landscape design, thin lines evoke associations with design, planning, and zoning. Adds neatness, and order.
Lots of air
It’s bad form in web design to have multiple images side by side. Don’t waste space on the page. Let the user feel and be inspired by your work. Leave plenty of empty space around objects. So it will turn out to focus the user’s attention on each picture:
Conclusion
If you want to really stand out on the Internet, you need to sell not landscape design, but a certain lifestyle, creating a feeling of being chosen, and privileged in the buyer. Learn how to package these ideas into the meanings, texts, and design of your site, and your target audience will definitely appreciate it.
