There aren’t many things more exciting than launching a new business venture. Although the world is in a difficult financial situation at present, there’s no reason why a good business with a great concept and the right attitude can’t break through and flourish.
One of the toughest parts of launching your new business is getting the word out there that your doors are open and you’re ready for customers. With that in mind, let’s take a look at few of the ways that you can reach out to people and promote your launch:
Social Media Advertising
Chances are you have already ticked all the boxes when it comes to creating social media accounts for Facebook, Twitter, Instagram, etc. But having an account and reaching new customers can be tricky. You’re essentially putting up content that nobody is likely to see, as nobody knows about you yet.
Social media advertising is a great way to promote your launch. Simply put up the posts as you normally would, then head to the advertising/promotion sections and put a bit of money behind your Facebook posts, Instagram images or Tweets. You will be able to target specific locations, age demographics, and keywords with these posts, which will lead to more people seeing them, and they’ll be the right people!
Create Video Content
Video content is the largest and most immediate online marketing tool. With millions of people using YouTube every day, businesses can create promotional videos, vlogs and intro videos and get them in front of their potential customers before, during and after the launch of your business.
Once your doors are open, you can post live videos of your launch event and any other events you might be running in the future. It’s a great way to communicate with customers, and for them to get a feel for who you are, and the business you are running.
Hold a Launch Event
Launch events are incredibly popular with new businesses as it is the most immediate way of attracting business to you, where you can show off your products and services, get to know the people who attend, put on a nice display and (more importantly) get their business.
You can promote your event online, but one useful and direct way to get the word out is to design flyers, which can be mailed out, handed out and left in places and businesses where your customer base might be hanging out. Flyers are great because they catch the eye instantly, and are less likely to be forgotten about, whereas social media posts can be forgotten about as soon as you scroll down to the next post.
There are many free templates for flyers available, so you won’t have to pay out for graphic designers to create cool flyers that grab the attention of your potential customers and clients. Simply find the templates you want, add all the text and relevant details, and get them printed off in time to hand out to the people at the event.
Attend Local Networking Meetups
Similar to the launch event, but arranged and organized by other people, local networking meetups happen in almost every town and city in the world, or at least where there are businesses to be found. You can find them by searching on Google and social networking sites, and they are worth attending.
Some networking events take place in hotels or conference centres, and take place at different times in the day. Some are in coffee mornings, others are lunch and evening drinks. Either way, they are a perfect way for you to get the name of your business out there. Make sure you have plenty of promotional materials to hand, including flyers, business cards and leaflets. You want to make sure as many people as possible walk away from those meetups with your new business on their minds.